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George Williamson

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Nike Ballet

I was asked recently to choreograph a short ballet to help launch the new Nike Hyperfeel Trainer. Nike is bringing to life the art and science of feeling by transforming its 1948 space in Shoreditch into a dramatic hub of exploration, interactivity and creativity.  From October 11-20, Nike presented ‘FEEL LONDON’, an exhibition and festival featuring a program of innovative workshops and cultural events inspired by Nike’s latest running innovation – the Nike Free Hyperfeel. Read more

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